Leading fishing operator in the South Atlantic, Argos Froyanes, has set the standard on sustainably harvesting Toothfish in some of the world’s most sensitive and demanding marine environments for over 20 years. However, when they commissioned two new state-of-the-art ships to expand their operation, they had a problem. Despite being highly respected, they had no public face. It was vital to raise their profile amongst government, the scientific community and the wider industry as they applied for licenses for these new ships. That’s when we joined their fleet.
First, we set their vision, their mission, and their company values. Then we developed a complete communications strategy, identity, website, printed materials, videos and comprehensive social media content. And all in just nine months. The result? Successfully winning the essential licenses both new ships required to fish some of the most demanding seas on Earth.
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