A boutique yacht brokerage needing a compelling proposition to its small, highly select audience? We couldn’t wait to get onboard. Cecil Wright and Partners sell, build and manage some of the most beautiful yachts in the world. They already had the credentials to succeed against bigger brokerages. What they didn’t have was a convincing way to communicate their unique brand proposition.
So, we carried out in-depth interviews with their team plus detailed competitor research to gain the insights we needed to articulate what sets them apart. The results? A refreshed brand look, a new, more effective way of presenting their business, and guidelines that help them understand what their brand stands for. And who they are. They’re now far better equipped to focus on the summit of the yacht market with consistent messaging aimed at every client.
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