Pushing The Limits.

Champion Motorcycle Lubricants had developed a completely new motorcycle product range, to compete with other premium lubricant brands. We identified that the Champion brand and positioning needed to push itself and be more extreme in its attitude for riders that want to live life to the full and push themselves further.

We took the existing Champion lubricants brand and dialed it up for the motorcycle market, developing their brand positioning and strategy. Then created a striking and effective photography and videography style. We also created a specific tone of voice for the key product segments and developed all marketing collaterals, from videos, print materials, to digital tools while providing strategic vision and support.

The client was able to launch globally with dealers, wholesalers and consumers with a new brand that resonated with riders and enabled Champion to secure a number of racing partnerships.