Our ‘Heroes behind the heroes’ film series shone a light on the people behind some of INEOS’s great achievements. From the sporting arena to tackling the coronavirus pandemic, we followed a day in the life of an INEOS person whose job is essential for the success of an entire operation.
Whether that’s taking care of the multi-million-pound racing yacht, Britannia, and its crew during INEOS Team UK’s America’s Cup bid or being tasked with creating a brand-new hand sanitiser plant within 10 days, our films expand the public’s knowledge of who INEOS are, and what they do. And provide the brand with excellent social media traction and targeted audience engagement.
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